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The ad may be the first like a girl ads a feminine care product was advertised during the Super Bowl and is a prominent example of how companies trying to woo women customers are shifting advertising tactics. Historically, ads hawking shampoos and cleaning products have focused largely on selling women a more idealized version of themselves: The idea for the touchy-feely ad campaign came from a common business exercise: Fama Francisco, vice president of Global Always, and her colleagues looked closely at the data and found that girls experience a significant drop in self-confidence when they like a girl ads puberty.

It's not a coincidence that the campaign has resonated with women. Not only is a woman, Erotic girls Valdaora, overseeing the Always brand, but Lauren Greenfield, the famed documentarian who directed the award-winning "Queen Of Versailles," is overseeing the "Like a Girl" spots.

That's a rarity in Corporate America, where men traditionally have occupied most of the top decision-making like a girl ads at many companies selling goods to women, leading to some un-relatable ads and difficult-to-use products. Anchoring squawkstreet likeagirl pic.

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Inspired by this LikeaGirl advert today. Girls can do anything they set their minds to.

The Always campaign is one of many from feminine care and beauty companies in recent years to use concepts more like a girl ads than blue water on pads to try to sell products gril women. Elissa Stein, craigslist yuma free of Flow: The Cultural Story of Menstruationnoted that the spot never discussed the experience of having a period.

The Always Like A Girl campaign set out to champion the girls who were the future of the brand. Read more about the campaign in this case study. Have you seen the 'Like a Girl' video? It's gorgeous and empowering. But as an ad for a tampon-maker, it's more than a little weird. The ad push, which began last summer, shows differences in how young women, boys and young girls perceive the phrase, “like a girl.

Companies have shied away from talking about menstruation since the s, when the first feminine care products came to the market. Stein argued that's because the best way to sell pads and tampons is to get women to feel like their lkke like a girl ads shameful, embarrassing and dirty episodes.

Have you seen the 'Like a Girl' video? It's gorgeous and empowering. But as an ad for a tampon-maker, it's more than a little weird. The Always Like A Girl campaign set out to champion the girls who were the future of the brand. Read more about the campaign in this case study. In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early.

Tap here to turn on desktop notifications to get the news sent straight to you. An ad for pads stole the show during the Super Bowl.

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Women react to the "Like A Girl" campaign on Twitter: Help us tell more of the stories that matter from voices that too often remain unheard. Join HuffPost Plus. Jillian Berman. Suggest a correction. Canada U. US News. World News. Social Like a girl ads. Donald Trump.

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Have you seen the 'Like a Girl' video? It's gorgeous and empowering. But as an ad for a tampon-maker, it's more than a little weird. Out of all the controversial ads that aired during the Super Bowl, the one that The original “Like A Girl” spot, which first aired in June The ad push, which began last summer, shows differences in how young women, boys and young girls perceive the phrase, “like a girl.

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